Phoenix Fashion Week: Night 1

Phoenix Fashion Week night One

We quickly caught up with Joanna de’Shay of Black Russian Label to discuss her looks and what went into preparing for this event. Joanna was most excited about participating in Phoenix Fashion Week again. As the 2009 Emerging Designer winner, this half Nigerian, half Russian designer held nothing back. This 2013 collection made use of contrasting grays and blacks as well as wearable designs with leather and lace trims. Joanna used cultural inspirations for all over the globe. Joanna says”A Black Russian woman likes to be seen and wants her clothes to make a statement every time she enters a room.” -Black Russian label, redefining the face of fashion.

I also chatted with Sam Mascaro and Clary Jeffrey behind Loin Cloth LA as they excited the runway. The dudes said they were stoked about the show turn out and would do the designer bootcamp again in a heart beat. Their “where struggle meets success” line featured laid back Cali looks with style. The brand motto ” a penny and a plan” refers to how the boys got started with -$143 in the bank and a dream. You can really see the passion in the looks the guys created. The pocket details and floral prints are a huge hit with the brands’ followers. I asked the guys what was next for these two, Clary answered ” we go back to the grind.” These two guys’ dedication and hard work truly show in their amazing Summer 2013 collection. Thank you. Sam and Clary for taking this risk, you guys are awesome.