With Phoenix Fashion Week in 7 days, we wanted to do a recap of some of the amazing talent that will be presented and their journeys leading up to PHXFW 2013. First up, the sisters Ja’ire and Nekia Hattley behind Ja’ire International Couture. Press Release below.
Ja’ire International Couture (JA’IRE) is a Los Angeles based, edgy contemporary clothing line created and owned by two sisters, Nekia and Ja’ire Hattley. The sisters are established experts in fashion, also offering styling services, image consulting, and personal shopping. Ja’ire’s mission is to be the definitive source for style and fashion by providing unique, high-end quality products and services and to be the premiere brand sought after when people desire to stand out, exude confidence, and set trends. For more information, visit www.JaireIC.com, www.Facebook.com/JaireIC,www.Twitter.com/JaireIC, or www.Youtube.com/JaireIC
Aside from Phoenix Fashion Week, Ja’ire accepted a spot as Emerging Designers to participate and be featured along side, Bri Sealey, in WWD Magic Las Vegas back in August. As a part of Phoenix Fashion Week, JA’IRE will be rocking the runway for the Breast Cancer cause at Fashionably Pink Celebrity Charity Fashion Show honoring Breast Cancer Survivors on October 1, 2013. Ja’ire was also featured on Actress Amanda Crew in LadyGunn magazine (see link below). Ja’ire will also be in People Magazine, Style Watch, Aug./Sept. 2013 issue. JA’IRE is becoming the brand to look out for!
“We feel that we truly represent what America is all about, living your dream. ” -JA’IRE
LadyGunn Magazine Amanda Crew Behind-the-Scenes video featuring JA’IRE’s Graffiti Samba Dress as the 1st look: https://www.youtube.com/watch?v=yPNNqp77Icw
LA DESIGNER JA’IRE BRINGS EDGE TO THE PHOENIX RUNWAY
After an eight city tour, JA`IRE is selected as one of the 12 Emerging Designers to launch at Phoenix Fashion Week 2013
Los Angeles, CA (July 10, 2013) Ja’ire International Couture (JA’IRE) will make its debut at Phoenix Fashion Week 2013 in October. Competing with a host of other budding designers, JA’IRE was selected along with 11 other brands to showcase its collection during the 5th Annual Phoenix Fall Fashion Week. Distinguishing itself as a leader in the competition, the Los Angeles based company was voted “most likely to succeed as a brand” by a host of guests, media, and fashion industry professionals who attended the recent Phoenix Fashion Week Emerging Designer Challenge and press conference in Scottsdale, Arizona.
The designers were culled from a tour of the United States including Phoenix, Los Angeles, Chicago, New York, San Francisco, Salt Lake City, Las Vegas and St. Louis. The selected designers will now compete for a $10,000 prize package consisting of goods and services to help launch their brands. Sponsored by TONI & GUY, Zappos.com and Balluun.com (the global wholesale platform), “Emerging Designer Challenge” is an ideal platform for talented designers who are looking to introduce their collections to vendors and buyers nationwide. “Phoenix Fashion Week provides us with an exciting opportunity that new brands struggle to attain; to get the exposure and recognition from buyers, consumers, and press, essential for growth and to be successful in this industry” said JA’IRE Designer Nekia Hattley.
To show the versatility of the collection at the upcoming fashion show, JA’IRE will feature key pieces from its run of sexy, slinky, edgy, body hugging skirts and dresses and include one of their popular accessories, the “Shrug Glove.” This standout piece cohesively blends in with and compliments the other contemporary items in the collection, truly establishing JA’IRE as a ‘lifestyle’ brand. The line is comprised of opened-backed, 30’s inspired floor length dresses, mixed media prints, skirts trimmed with vintage lace or eyelet details, peek-a-boo slit front and back maxi dresses and skirts, razor back cut-out drop-waist dresses, and asymmetrical hemlines all designed for wearable versatility and made of high quality fabrications.
With timeless styles and on-trend details, the collection is sure to have strong sell-through and enduring appeal. JA’IRE seamlessly fashions the perfect brand for women of all ages who desire sexy but classy, with just the right amount of edge. Ja`ire International Couture Dare 2 Be Seen!
To shop the JA’IRE collection and connect with us, visit www.JaireIC.com, and follow us on Twitter and Facebook @JaireIC.
ABOUT PHOENIX FASHION WEEK
Phoenix Fashion Week is the premiere fashion industry event in Arizona. Phoenix Fashion Week’s core purpose is to push the Arizona fashion industry forward. The organization’s mission is to bridge designers and buyers together through our three pillars of fashion, education, and humanity. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. For more information, visit www.phoenixfashionweek.com
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